Business Analysis

topics for argumentative essay

Market Research
  • Political situation of the country.
  • Economic situation of the market.
  • Collection of commercial information.
  • Analysis of the commercial activity of the product to sale.
  • Analysis of the competitors.
Assimilation and Hypothesis
  • Assimilation and understanding of the market.
  • Creation of commercial management indicators.
  • Presentation of business strategies and hypotheses.
  • Selection and Presentation of the most effective trade measures.
Continuous improvement
  • Analysis of the company's results in the short and long term.
  • Monitoring of the political-economic situation of the country and market.
  • Control of the state of the commercial activity of the product.
  • Follow-up of the activity from competitors.
  • Contingency plan.

OBJECTIVES

  • Position the company in a Spanish-speaking market.
  • Consolidate the presence of the company in the market.
  • Increase opportunities for commercial success to the company.
  • Provide material and management indicators for Latin American market.
  • Increase the level of sales of the company.
  • Analyze the commercial strategies of the competition.
  • Tighten the links between client and seller.
  • Improve the level of perception of the brand, in its current customers and potential new customers.
  • Improvement opportunities.
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